We Supply SPARC with Branded Tractor to Raise Awareness of Rural Crime

The Scottish Partnership Against Rural Crime (SPARC) have teamed up with the Hamilton Ross Group to launch a Police branded tractor to tackle rural crime and raise awareness of the issue.

The creation of the flashy new Valtra T174EA SPARC-branded tractor follows on from the popularity of a similar branded tractor at the Royal Highland Show last year, which was created to raise awareness of the partnership at agricultural shows and to open discussion with the public and those within the agricultural industry.

Hamilton Ross Group Valtra Expert, Brian Hamilton; Police Scotland National Rural Crime Co-ordinator, Alan Dron; Hamilton Ross Group Marketing Manager, Corrine McConnachie and Marketing Assistant, Rachel Mullin.

The Hamilton Ross Group supplied this year’s tractor in partnership with SPARC, which celebrated its first outing this week at Emergency Services Day. The tractor will visit more than 30 agricultural shows across the country in the coming weeks and months.

SPARC is made up of partners from across the rural community, including Police Scotland, NFU Scotland, Scottish Land and Estates and NFU Mutual.

Alan Dron, Rural Crime Co-ordinator for SPARC, said: “A key aspect of SPARC is to build confidence and trust amongst those living, working and enjoying Scotland’s rural communities that any crime related issues affecting them are taken seriously, acted upon and understood.”

“Attending agricultural events and shows is one way SPARC will be engaging with people.  We are delighted Valtra and the Hamilton Ross Group understand what SPARC is trying to achieve and by working in partnership it is hoped the tractor provides a focal point that can initiate positive discussion about how others can help reduce opportunities for criminality to occur within the rural communities of Scotland.”

Eric Gardiner, Managing Director of the Hamilton Ross Group, said: “As local dealers, we see first-hand the impact rural crime has on the lives of our customers. However, with modern day trackers, advanced technology and policing we also see the opportunity to help prevent rural crime, which is why we are delighted to support SPARC with their initiative.” 

Follow our social media channels for further updates on the SPARC tractors travels. It could be coming to a show near you!