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Martin Hamer, Fendt’s Manager for national sales in the UK and Ireland, is delighted that Fendt’s presence will be part of the show’s first staging at the NEC, “Being the largest agricultural machinery show in the UK, we believe that LAMMA creates an excellent shop window where we can promote our business,” he states, “and, indeed, the whole agricultural industry across the UK and Ireland.”
“The event also has an important role to play in attracting young talent to our industry, people who will go on to become tomorrow’s farmers, suppliers, technicians and advisers. We need opportunities such as LAMMA to demonstrate that UK agriculture is an exciting place to work.”
Martin also makes the point that LAMMA’s decision to bring the event indoors has one overwhelming advantage, “We will now be able to do everything we need to without the threats of freezing in the January weather, being blown away or washed out! The NEC is a superb venue and one that the event truly deserves.”
The show will also allow Fendt to spread the word on its new ‘Ahead of Time’ initiative.The ‘Ahead of Time’ philosophy is based on the need to achieve the best results possible, using all the tools at the individual farmer’s disposal. For example, minimising soil damage, where the Fendt Variogrip system can make a big difference; achieving a perfect grain sample or creating top quality feed.
“We at Fendt are excited at the prospect of meeting customers old and new at LAMMA’s inaugural event at the NEC,” Martin says. “The timing has always been ideal – in terms of farm workload – but the January weather could often have the final say. Happily, this is no longer the case.”
